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Business Apps Store — Curated App Catalog in My Verizon Business

The Business Apps Store inside My Verizon Business is a curated catalog of more than 180 apps across CRM, accounting, field service, dispatch, communication, HR, and productivity. Each app is vetted for security, integration quality, and vendor support before admission — administrators deploy with one click rather than researching the App Store and Google Play independently for every tool their team needs.

One-click deployment pushes apps silently to employee devices through Apple Business Manager and Managed Google Play, so employees open their phone and find the sales app, the time tracker, and the dispatch tool already installed on their first day. Admin approval workflows protect against shadow IT, employees request apps from the My Biz App, and centralized license billing replaces the constellation of separate vendor invoices that plagues most small businesses.

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Business Apps Store catalog in My Verizon Business showing CRM, accounting, field service, and dispatch app tiles

AI Summary — Business Apps Store Quick Facts

  • Curated catalog of 180+ vetted apps across CRM, accounting, field service, dispatch, comms, HR, and productivity
  • Each app reviewed for security posture, data handling, integration quality, and vendor support before admission
  • One-click deployment via Apple Business Manager (iOS) and Managed Google Play (Android) — silent installs
  • Admin approval workflow guards against shadow IT; employees request apps from the My Biz App
  • Auto-approval rules for routine categories (e.g., time tracking under $10/month) reduce admin overhead
  • License billing consolidated onto the same monthly invoice as mobile lines and productivity seats
  • Prorated seat changes on add/remove; free-tier apps deployable without subscription; paid upgrades in portal

Why a Curated Catalog Instead of the App Store?

Apple's App Store and Google Play have millions of apps. That is not useful when a plumbing company needs a dispatch app and does not know which of 40 candidates is secure, integrates with QuickBooks, and supports field signature capture.

Security Vetting

Every app undergoes security review — data handling practices, encryption at rest and in transit, authentication options, vulnerability disclosure policy. Apps flagged in CISA advisories get removed.

Integration Verified

Apps in the catalog integrate with common business systems — QuickBooks, Salesforce, Stripe, Slack, Microsoft 365, Google Workspace. Integration quality is tested before admission.

One-Click Deployment

Admin selects the app, picks the employee group, and the install is silent. No password prompts, no App Store navigation, no home screen hunting. Works across iOS and Android in parallel.

Unified Billing

All app subscriptions bill on the same statement as mobile lines and productivity seats. No more chasing 12 separate vendor invoices at month-end.

180+ Vetted Apps in Catalog
7 App Categories
15min Silent Deployment Time
100% Consolidated Billing

How the Business Apps Store Operates

The store is a layered system: administrators curate, employees request, and the deployment engine handles the distribution without pestering anyone for credentials or approvals mid-install.

Business Apps Store deployment console showing Salesforce app targeting the 40-person sales team

Administrator Deployment Flow

Administrators open the Business Apps Store, browse by category, or search for a specific app. Each app page shows the description, vendor, pricing, platforms supported, security attestations (SOC 2, ISO 27001, HIPAA where applicable), and integrations. Clicking Deploy opens a targeting panel — select which employee profiles receive the app, choose a license tier, and optionally bundle with other apps.

The deployment engine pushes the app through Apple Business Manager for iOS devices and Managed Google Play for Android devices. Install completes silently in about 15 minutes, and the app appears on the employee's home screen at the next device unlock. License provisioning happens in parallel so the app launches ready to sign the user in via SSO.

Employee submitting app request for Expensify from the My Biz App request screen

Employee Request Workflow

Employees browse the Business Apps Store from the My Biz App. Tapping Request submits a ticket to the administrator queue with employee name, app name, justification (free-text), and cost estimate. Administrators approve or deny from the queue — decisions surface via push notifications and on the employee's in-app request history.

Auto-approval rules handle routine requests — for example, auto-approve any time-tracking app under $10 monthly per seat, any communication app on an approved vendor list, or any request from users in the sales role for CRM-category apps. Auto-approved apps deploy within 30 minutes of the request. Administrators see auto-approval activity in the audit log but do not need to act on each one.

Business Apps Store billing view showing 23 app subscriptions itemized on monthly Verizon Business invoice

License Management and Billing

Every app subscription acquired through the Business Apps Store adds a line item to the monthly Verizon Business invoice — app name, seat count, plan tier, total cost. Finance teams reconcile all app spend alongside mobile and productivity spend on a single statement, which dramatically simplifies SaaS cost allocation exercises.

Prorated seat changes apply when employees are added or removed mid-cycle. Free-tier apps (the free version of Slack, the free tier of Trello) deploy without subscription charges. Paid upgrades happen from the portal without leaving My Verizon Business — the upgrade applies to the billing cycle without losing historical data in the app.

App Categories in the Business Apps Store

The catalog is organized into seven categories that match the operational functions most small and mid-size businesses invest in. Each category contains multiple vetted options at different price points.

CategoryExamplesTypical Use CaseMonthly Range / Seat
Customer Relationship ManagementSalesforce, HubSpot, Zoho, PipedriveSales pipeline, lead tracking, customer history$12 - $165
Accounting & FinanceQuickBooks Online, Xero, FreshBooks, ExpensifyBookkeeping, invoicing, expense tracking$15 - $200
Field Service & Work OrdersServiceTitan, Jobber, Housecall Pro, FieldEdgeJob scheduling, signature capture, route optimization$30 - $300
Dispatch & LogisticsSamsara, Verizon Connect, Route4MeFleet tracking, ELD compliance, route planning$25 - $150
Communication & CollaborationZoom, Slack, RingCentralVideo meetings, team chat, cloud phone systems$8 - $30
HR & PayrollGusto, Paychex Flex, BambooHRPayroll processing, benefits admin, onboarding$6 - $40
Productivity & Time TrackingAsana, Monday.com, Toggl, ClockifyProject management, time tracking, task boards$5 - $25

Pricing reflects April 2026 vendor list rates. All apps in the catalog meet NIST Cybersecurity Framework baseline controls.

App Vetting Process and Removal Policy

Apps do not enter the catalog by vendor self-attestation. Each passes a security review, integration review, and support review before admission, and can be removed if standards slip.

Admission Standards

The security review examines data handling (what personal data is collected, where it is stored, how long it is retained), encryption practices (TLS in transit, AES-256 at rest where applicable), authentication options (SSO support, MFA, role-based access), vulnerability disclosure program, and published attestations (SOC 2 Type II, ISO 27001, HIPAA for health apps). Integration review verifies that advertised integrations work — if a field service app claims QuickBooks sync, the review team tests the sync end-to-end. Support review checks vendor response times, documentation quality, and onboarding materials. Apps that pass all three reviews are admitted on a six-month probation before full catalog status.

Removal Triggers

Apps can be removed from the catalog for persistent security incidents, loss of major attestations, abandonment by the vendor, or pattern of support failures reported by deployed customers. Removals are announced to affected administrators 60 days in advance with migration guidance to alternative apps in the same category. Deployed apps continue functioning on existing devices — removal only stops new deployments. Apps flagged in CISA Known Exploited Vulnerabilities alerts may be removed or temporarily suspended faster. All removal decisions are logged in the catalog changelog for transparency.

Small Businesses on the Business Apps Store

Owners explain how one-click deployment and unified billing changed their app sprawl.

"Deployed ServiceTitan to 25 techs in one morning. They walked in, their phones had the app, they signed in with SSO, done. Used to take me two weeks of hand-holding."

Elijah Morrison — Owner, Morrison Electric

"Consolidated 14 app subscriptions onto the Verizon invoice. My accountant cried happy tears. Month-end reconciliation used to take her a full day — now it's 30 minutes."

Fatima Al-Hassan — CFO, Al-Hassan Consulting Group

"Employee request workflow stopped our shadow IT problem cold. Team used to download random CRMs. Now they request through My Biz, I approve what fits our stack."

Gregory Okonkwo — IT Manager, Regional Healthcare Group

Explore the Business Apps Store

Open the Business Apps Store from the portal or the My Biz App and browse the catalog. Deploy your first app to a test group in 20 minutes, and onboard your whole workforce by the end of the week. Pair the catalog with productivity suite and mobile security for a complete mobile workforce software stack.

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Frequently Asked Questions About the Business Apps Store

Answers about catalog contents, deployment mechanics, employee requests, and app licensing.

What apps are in the Business Apps Store?

180+ vetted apps across CRM (Salesforce, HubSpot), accounting (QuickBooks, Xero), field service (ServiceTitan, Jobber), dispatch (Samsara, Verizon Connect), comms (Zoom, Slack), HR (Gusto, BambooHR), and productivity (Asana, Monday.com). Each app is security-reviewed before admission.

How does one-click deployment work?

Admin selects app and employee group, deployment engine pushes via Apple Business Manager (iOS) or Managed Google Play (Android). Silent install in ~15 minutes. App appears on employee home screen, SSO-authenticated.

Can employees request apps themselves?

Yes. Employees request from the My Biz App. Requests enter the admin queue with justification and cost. Auto-approval rules handle routine categories. Denied apps never install; decisions logged for audit.

How are app licenses billed?

On the same monthly invoice as mobile lines and productivity seats, itemized by app name, seat count, and plan tier. Prorated seat changes mid-cycle. Free tiers deploy without subscription; paid upgrades happen in-portal.